Why is Social Media Such a Big Deal?

As a small business owner or entrepreneur, you’ve probably heard that you need to be using social media to help increase your online visibility.  But you may be asking “Why is social media such a big deal?"

Is your Facebook page optimized for visibility and reach? Does your audience comment and engage regularly? After it’s set up, what do you do with it? How do you craft posts that will reach the widest audience? Out of 40 million Facebook business pages, are you one of the 2 million who are taking advantage of Facebooks ads to reach your target audience?

Creating, updating and managing your online visibility and digital content can be a full-time job itself. The options are endless and can be overwhelming and exhausting for a small business owner or entrepreneur yet your online visibility through Social Media and Marketing is an essential part of a successful communications strategy for all businesses today and even more important for today’s small business owner and solo-preneur.

Users (Billions)

As of the third quarter of 2017, Facebook had 2.07 billion monthly active users.

There are 40 million small business Facebook pages that are updated monthly. Nineteen million of those are updated via a mobile device. 

The main reason people unlike a page: uninteresting posts.

How are you using Facebook to connect with your target audience? 

Users (Millions)

As of the third quarter of 2017, Twitter averaged at 330 million monthly active users.

Over 54% of users took action after seeing a brand mentioned on Twitter with the top user action being a visit to the brand’s website. 


Twenty-nine percent of user check Twitter multiple times per day. 

Would your business benefit from using Twitter to reach customers? 

Users (Millions)

As of September 2017. Instagram had reached 800 million monthly active users. 

Hashtags are one of the best ways to get your posts seen on Instagram. They can reach audiences beyond your current followers. 

Time spent watching video on instagram is up 80% year on year. 

Does your business boast a visual aspect then think about sharing and promoting your products and stories on Instagram.

Users (Millions)

As of September 2017, Pinterest had reached 200 million monthly active users

According to Pinterest, 93 percent of Pinners  shopped online in the past six months as a result of a recommendation from Pinterest.

There are appoximately 500,000 Pinterest Business accounts. 

Is your business using Pinterest to increase your conversions? 

Hours Watched (Billion)

More than 1 billion hours of content are consumed on the platform every day as of March 2017.

And more than 40 % of all those consumed hours is accessed via mobile.


You tube is more popular than any cable network.

We can help you to incorporate a strategic video strategy into your marketing plan.

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